ALEKSANDRA MIDOR

HELPING HAND

The service aiming to provide recognition and assistance to vulnerable travellers, such as those with disabilities, elderly individuals, or people with temporary mobility challenges, making public transportation in Copenhagen more reliable and safe.

People during workshops

Overview

In a 5-day service design workshop at the Copenhagen Institute of Interaction Design (CIID), our team of 4 participants from different backgrounds, were designing a service that would increase the desirability of shared transportation and would improve quality of life in Copenhagen.

PROCESSES & METHODS

Research

  • Safari service + User Journey Mapping + Mapping the Ecosystem
  • Guerrilla Interviews + Card Sorting + Fly-on-the-wall observation
  • Synthesis + Insights + Opportunities

Design

  • Ideation + Concept Development
  • Prototyping + Testing
Drawings of people

PROBLEM

Vulnerable passengers in Copenhagen face difficulties receiving the assistance they required when using public transportation. These individuals, often struggle to navigate public transit systems and secure the help they needed.

In the 6 years I have been sick, I have had maybe 5 good experiences on the train – said a girl with MS

SOLUTION

‘Helping Hand’ service is a multi-actor solution connecting users, providers, and stakeholders, offering:

  • Enrollment

    Vulnerable travelers could join the program when diagnosed as needing special assistance. They received a unique travel card or access to a mobile application.

  • Bus Stop Assistance

    Users could signal their need for assistance at bus stops by using their cards or the app.

  • Driver Notifications

    Bus drivers received notifications about passengers with special needs waiting at bus stops, ensuring they were prepared to assist.

  • Passenger Awareness

    Visual and voice notifications on the bus informed other passengers about the traveler with special needs, encouraging them to offer priority seating.

  • Data Utilization

    Collected data could be used by public transportation providers for scheduling and by local authorities for infrastructure improvements.

Drawings of people