SCHOOL WEBSITE
I designed a website with an integrated platform for sharing files, articles, podcasts, movies, and recommendations for an English school. This platform aims to enhance the learning experience, making it more flexible and enjoyable for students at any available moment.
What the Client Initially Wanted
The client wanted a new look for her Language school website. The old website was not user-friendly and lacked important information, which was causing her to spend a lot of time on phone calls explaining the basics to potential clients.
How the project’s scope changed after working with Vision & Strategy
We embarked on a comprehensive business transformation. The school, which originally offered classes in English, Spanish, and French for children, teenagers, and adults, refocused its efforts on English and primarily on adults. The emphasis moved from traditional teaching methods to language coaching.
Processes
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UX Strategy
Desktop research + Competitors analysis + Workshops with the client + Product vision board + Personas + Interviews
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Design
Information architecture + User flows + Customer journeys + Mockups + Collaboration with the developer throughout the implementation
